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Amanda Sima

Founder & inventor — Brain on Loan, JoJo Cups

An Ohio State grad who built a collegiate apparel business with 150+ NCAA licenses and thousands of Amazon listings — then exited it. She went on to invent and patent JoJo Cups, a spill-proof toddler lid, and found herself in a bruising fight to defend the IP, a story that turned into a lesson in protecting your big idea. Now based in Colorado, she runs Working Girl Productions and her new media venture Brain on Loan.

Episode with Amanda Sima