We Went to a Conference and F*cked It Up. Here's How We'd Win It Now

Episode #113: In this episode the twins talk about going to conference as a startup founder in 2025. Is it worth it? Or as most people say a complete waste of time? Back in 2018, we flew to Web Summit thinking we’d raise millions. What did we do instead? Stood behind a tiny booth with a GameCube emulator and got ignored for 3 days straight. Zero investors. Zero deals. 100% cringe. But guess what?

We learned.In this episode, we break down:How NOT to do a conference (aka what we did)Why being a speaker instantly makes you look important (even if you're not)The twin playbook: how we’d dress, move, smell, and snack our way to leads 🧃🍫The sunscreen scent trick (yes, seriously)Pre-conference DMs, post-conference follow-ups, and how to not be a weird booth goblinPlus: 👬 Why being twins gives us a cheat code 🧠 How to pitch AI therapy in a room full of suits 🍭 And why candy bars might close you more deals than your pitch deckThis one’s chaotic, semi-strategic, and painfully honest.

So yeah, if you’re thinking of going to a conference, listen to this first.