From Blankets to Alpacas 🦙, Exiting One Brand and Spinning Up Two More

Episode #117: In this episode the twins talk with Felix an ecommerce entrepreneur. He quit his comfy corporate post at 30, started a Kickstarter, and built Levia – the weighted-blanket brand that topped €2 million in annual sales and sold it.

Now he’s back with Apex Sleep (premium men’s pillows) and Pachapaca (luxury alpaca hot-water-bottle covers).In this convo we dig into:the gut check that pushes you to leave corporate safetyhow to choose a co-founder (beer + joint brainstorming included)hard lessons in Chinese manufacturing and quality controlusing PayPal Working Capital to keep cash flowingtiming your exit when valuations swingbuilding seasonal brands on purposewhy Felix says entrepreneurship “isn’t for everyone” – and what to know before you jumpWhether you’re e-commerce-curious or already knee-deep in SKUs, Felix’s story is a masterclass in scrappy scaling, surviving black-swan shocks, and turning one win into the fuel for the next big play.